Investment

Strategic budget allocation for maximum impact across Thailand

USD $1,000,000
β‰ˆΰΈΏ35,000,000

Total Marketing Budget for 2026

Budget Split by Intent

"We split budget by INTENT, not by channel" β€” strategic allocation

🎯
BUILD FRAME
Convert skeptics β†’ PRO subscribers
Target: SMEs, Freelancers, Adobe users
50%
$500,000
πŸ’œ
BRAND LOVE
Retain & engage β†’ Cultural relevance
Target: 12M++ active users pool
35%
$350,000
πŸ“š
EDUCATION
Activate FREE users β†’ Amplify OBEC
Target: 6M teachers & students
10%
$100,000
πŸ”§
CONTINGENCY
Performance optimization
Target: Flexible allocation
5%
$50,000

Expected ROI

πŸ‘₯
$0.08
Cost per MAU Reached
$0.15 industry avg
πŸ’Ž
$100
Cost per PRO Conversion
$150 target
πŸ“Š
$3M+
Media Value Generated
3x ROAS
πŸ’°
$2M+
Creator Revenue Enabled
500+ creators earning

Why This Investment Makes Sense

πŸ“ˆ
Proven ROI
TikTok benchmark shows 250% revenue increase for certified creators
πŸ”„
Self-Sustaining
Flywheel model requires minimal future investment for continuous growth
πŸ†
Market Leadership
First-mover advantage in Thai creator economy + education space