Scope of Work
End-to-end marketing support covering creative, brand, social, influencer, performance marketing, events, and PR
Budget: USD $1,000,000โเธฟ35,000,000
๐ฑ
Organic Social
Set up, manage, and scale Canva Thailand's social media presence across key platforms
KEY DELIVERABLES
โAlways-on content engine (30+ posts/month)
โPlatform strategy: TikTok, Instagram, Facebook, LINE
โCulturally relevant Thai content calendar
โCreator showcases & user stories
โProduct education content series
โCommunity engagement management
TARGET KPIs
๐๏ธ
12.5M
Monthly Reach
๐ฌ
5%+
Engagement Rate
๐
+200K
Follower Growth
๐จ
10K+
UGC Submissions
PLATFORM STRATEGY
TikTok35%
Gen Z, Viral challenges, #เนเธเธฃเธงเนเธฒเนเธเธเธงเนเธฒ
Instagram25%
Visual inspiration, Reels, Stories
Facebook25%
SME community, Groups, Education
LINE OA15%
Direct engagement, Thai-first platform
2026 Budget Allocation
USD $1,000,000
Total Marketing Budget for 2026
Aligned with Canva Thailand 2026 Priorities
๐
Accelerate MAU
Organic Social + Events
๐
Free-to-Pro Upgrade
BUILD FRAME Campaign
๐บ๏ธ
Nationwide Reach
38 Province Expansion
๐
Brand Love
เธเธธเธเธเธเธงเนเธฒ...เนเธเธเธงเนเธฒ