Why Mission?
A strategic 4-phase approach to transform Canva Thailand from "amateur tool" perception to the leading creative platform
The Creative Hook Evolution
Why This Mission Matters
Thai professionals think 'Canva = amateur toy'
✓ Mission proves professional credibility through AI capabilities
Many use fake Adobe licenses (1,400-2,000฿ vs Canva 155฿)
✓ Mission demonstrates superior ROI: 155฿ creates 10K+ revenue
OBEC gives FREE access, but low activation
✓ Mission amplifies awareness & drives activation (not duplicate)
Thai creators want to earn but lack pathways
✓ Mission builds brand matchmaking + job placement pipeline
Budget Strategy
The 4-Phase Mission
AI Creative Hero
Shatter 'Canva = amateur' myth with AI Video capabilities
KEY METRICS
KEY TACTICS
The End Result
A self-sustaining Thai creator economy with education loop — requiring minimal future investment while generating continuous growth
Hypelive Unique Value-Add
What we do that Canva doesn't (avoiding duplication)